Sunday, May 17, 2009

Marketing Your Items On eBay

I'm always curious to see what the new marketing and sales trends are on eBay. Sellers come up with all sorts of innovative ideas to sell items. eBay also does their share by improving functionality and offering great features like Buy It Now and Make An Offer.

One of the newer trends I've noticed in the trading cards area is the "You Choose" sales style. The seller will offer up a large list of cards, usually from the same set, and allows you to choose a pre-determined number of cards from the list. I've noticed these more and more as I've been working on my 2009 Topps Heritage SP set. The most common type of auction is for the seller to allow you to choose 10 SP cards from their list. Here is an example auction.

The great thing for the seller is that this style of auction tends to yield more money per card than selling them individually or even as a lot of 10. I've picked up SP singles for $1 and picked up a lot of 10 for just over $12. The auction that I linked to above is about to end and it's at just over $36. I've chosen not to go this route as a buyer as my cost per card would be more than I want to pay. But it got me thinking about the possibilities as a seller.

I posted yesterday about I think that's a great site to sell cards that that book for anything over $4 per card in Beckett. The reason I set the $4 minimum book value is because I'm figuring I can get at least $1 for it. It's really not cost effective to sell any cards for less than $1 because of the selling fees.

As we know, there are a lot of cards that book below $4 each. What do we do with all of those? Well, I figured since buyers are responding well to the "You Choose" format for cards from the same set, why not try auctions with cards from different sets?

I've had cards sorted by player and stored away for a while. I picked out all the cards with $4 and higher book value out of those boxes and sent them off to COMC some time ago. So, I started some player auctions today that list all of my cards from a certain player and allow the buyer to choose 10 cards from the list.

I started out with Derek Jeter, Ken Griffey Jr., Cal Ripken Jr. and Nolan Ryan. I set the Buy It Now price at $7.99 and the minimum bid at .99 cents. I'll keep you posted on the results. I put them up for a week so they'll end next Sunday. Hopefully the results will be good and I'll have a viable option for getting rid of a bunch of cards from my childhood that I'd rather not have in my closet. I'd then have more money to buy cards that I do want want to have in my closet.

I'm curious to see what any of you reading think of this format and whether you'd use the same idea. What about the Buy It Now price? Too high? Just right? Click here to view my Ripken auction.

1 comment:

  1. Just wanted to say, i think this is a great idea. I am watching your stuff to see how it does, please update us on the status! Great job!


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